What We Do
First Our Philosophy
Performance is the foundation of our working philosophy.
Our performance is measured by the metrics of ratings and and your profitability. Therefore our compensation package is based upon the performance of our clients. That is why we have developed research and analytics that consistently produce results. We take this personally because our own profitability depends on it.
Winning Media Applications
Ratings Optimization Program – How to grow audience, increase loyalty and capture a solid position in the market. A combination of research on your product, analysis of the competition, and positioning within the market creates ratings giants.
Media Acquisition Analysis – Due diligence work on prospective media properties of all kinds. The process begins with an analysis of current audience and potential audience growth. We outline vulnerabilities and growth projections.
Nielsen and Arbitron Modeling – Ratings are based on sampling methodologies with cooperation rates stabilizing at around 25 percent. We have developed time tested models that can predict cooperation with the ratings services, and further profile the likely audience member who would agree to cooperate with the ratings. Predictive modeling allows us to determine the individual audience members you need to reach, how to reach them, and then how to convert them into loyal viewers and listeners to your programming.
Commercial Music Testing and Segmentation – We pioneered the work in music segmentation and music testing. We have an a proprietary 25 year database of music preference data that can be applied to your product. Consumers can be uniquely segmented by music preference data and provide you with insights that go far beyond standard sociodemographic or lifestyle profiles.
Creative Research Tools
We work with your team to select the correct research tool for results that can be acted upon. Whether it is quantitative or qualitative or time series analysis or anthropological data collection…we find the right tool for the right application. We guarantee quality and performance. Our reputation is second to none. Call us for some examples of how we can increase revenues for your organization.