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Research Tools

Quantitative Research and Analysis - Large sample surveys via mail and/or telephone interviews. Product mapping and format analysis.

Qualitative In-Depth Analysis - Small or large Focus Group Research. BoltScan Audience Analyzer plots reactions to programming on a second by second basis.

Music Testing and Profiling – State-of-the-art music testing coupled with sophisticated profiling and clustering techniques. We provide interactive Music Profiling Software that gives you total control over the data.

Lifestyle and Geo-Target Mapping - Customized geo-mapping based upon media consumption and music preference data. Targeting capabilities down to specific addresses and neighborhoods.