• Categories

  • Ask the Dr Q&A
  • marketing
  • media
  • newspaper
  • radio
  • ratings
  • research
  • television

• Recent Posts

  • Why People Think They Are Lying
  • Investing in Music and the Future: Emerging Media Models
  • Steve Jobs Goes Crazy With Radio
  • Oops…I Just Lost My Local Newspaper
  • Better Than Sex: Sue the Ratings Company

• Recent Comments

  • Jay Williams on Why People Think They Are Lying
  • Dave Mason on The TiVo Ratings Revolution: How It Can Change the World of Television Programming
  • Eric Rhoads, RADIO INK on Why People Think They Are Lying
  • Eric Rhoads, RADIO INK on Investing in Music and the Future: Emerging Media Models
  • kayvon on Steve Jobs Goes Crazy With Radio

Research Tools

Quantitative Research and Analysis - Large sample surveys via mail and/or telephone interviews. Product mapping and format analysis.

Qualitative In-Depth Analysis - Small or large Focus Group Research. BoltScan Audience Analyzer plots reactions to programming on a second by second basis.

Music Testing and Profiling – State-of-the-art music testing coupled with sophisticated profiling and clustering techniques. We provide interactive Music Profiling Software that gives you total control over the data.

Lifestyle and Geo-Target Mapping - Customized geo-mapping based upon media consumption and music preference data. Targeting capabilities down to specific addresses and neighborhoods.