The TiVo Ratings Revolution: How It Can Change the World of Television Programming
Early in 2009, TiVo announced the further development and expansion of their Stop//Watch Ratings service. Because hard wired TiVo television sets track second by second TV viewing back to TiVo headquarters, we now have a means of instantaneous audience feedback. The implications of this are either very cool or very frightening….depending upon your perspective.
Sirius/XM: It’s Much More than a Money Issue
So we have a last minute bailout for Sirius/XM with John Malone riding in as the white knight. 
Mel ends up with $530m in bailout dough, and life goes on. But satellite radio has deeper problems that begin and end with the paying customer. Because if current subscribers don’t renew, and economically challenged new customers don’t come into the slot….all the bailout money in the world will not slow the eventual demise of a technology that is already outdated.
8 CommentsHow to Live The Miller High Life…in a Bad Economy
These are times that try a brand’s soul. When things go south, you need to ask yourself, have you developed a brand that has any soul whatsoever?? Does your media outlet represent or stand for anything in your customers mind?
Miller High Life found out the hard way that their brand stood for almost nothing. In fact most people only knew it was an inexpensive beer. Too many people didn’t even know it was still was around!! Sales had declined for 3 straight years.
Then they decided to give the brand some soul. They decided the beer should stand for a way of life. A way of thinking about culture, society, the economy, status, and the right way to live the “high life”…Miller style.
Leave a CommentCan Your Brand Work Like A Drug?
Can wearing a Michael Phelps $550 LZR Speedo make you swim faster?
When you see an Apple logo will you become more creative?
At least that’s what researchers have found in a recent study published in The Journal of Consumer Research. Their findings show that respondents who were subliminally exposed to an Apple logo rated higher on a creativity task than those who were not.
Leave a CommentTina Fey Delivers Bags of Money to NBC
Want to beat the recession? Want to increase billing? Want to double your rates for advertising? Want to be turning away advertisers because the demand is too high? Here is how you do it in one word…….CONTENT.
NBC reports that the ratings for Saturday Night Live have jumped 42 percent from last year. SNL is now running 49 percent ahead of last year’s opening four episodes. The last show featuring the debates hosted by Queen Latifah (and even without Tina Fey as Sarah Palin) was the evening’s #1 telecast, beating all primetime programs on all networks.
1 CommentThe “Buy Low-Sell High” Theory of Marketing
Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric.
In troubled times, Warren drives
a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian. While others go into the panic mode, Warren Buffett goes into the shopping mode.
3 Comments
Bruce Springsteen: Marketing Genius
Yes…Bruce and the E Street Band have been announced as the performers for this year’s 2009 Super Bowl halftime show in Tampa, Florida. Bruce is a smart marketer and here is why.
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