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• Recent Posts

  • New Media Technologies: How to Pick a Winner from a Loser
  • Why People Think They Are Lying
  • Investing in Music and the Future: Emerging Media Models
  • Steve Jobs Goes Crazy With Radio
  • Oops…I Just Lost My Local Newspaper

• Recent Comments

  • Jay Williams on Why People Think They Are Lying
  • Dave Mason on The TiVo Ratings Revolution: How It Can Change the World of Television Programming
  • Eric Rhoads, RADIO INK on Why People Think They Are Lying
  • Eric Rhoads, RADIO INK on Investing in Music and the Future: Emerging Media Models
  • kayvon on Steve Jobs Goes Crazy With Radio

Media Applications

Audience Growth - How to grow audience, increase loyalty and capture a solid position in the market. A combination of research on your product, analysis of the competition, and positioning within the market creates ratings giants.

Media Acquisition Analysis - Can be thought of as ‘due diligence’ work on currently owned media properties, or to be acquired media properties. How to get from point A to point B within a realistic timeframe. Can also be a helpful tool in the category of “look before you leap.”

Music Testing and Segmentation - We pioneered the work in music segmentation and music testing. We currently have a 20 year database of music preference data that can be applied to your product. Consumers can be uniquely segmented by music preference data and provide you with insights that go far beyond standard sociodemographic or lifestyle profiles.