http://mediabait.com A leading authority on media marketing Thu, 03 Dec 2009 15:39:41 +0000 http://backend.userland.com/rss092 en Network news ratings are decreasing, and TV news credibility has reached an all time low.  The press blames the Internet for this demise.  I’m not so sure about that.  It may be more related to how people process the news than it is how people access the news. In other words, I don’t think it’s because the networks are ... http://mediabait.com/2009/12/why-people-think-they-are-lying/ Feeling depressed? Need some automated music mood evelators?  Then check out Sourcetone.com.      Plug yourself into the mood wheel and become automatically emerged into a world of stimulating music based on your own musical emotional profile.  How about a stream of musical associations?  Pandora will find artists and music that matches your primary preferences and ... http://mediabait.com/2009/10/investing-in-music-and-the-future-emerging-musical-models/  Hey…has he gone crazy? Steve Jobs recently announced the development of the newly designed Apple Nano complete with a built-in FM tuner. He must be crazy to build an old technology like radio into a new technology like the Nano.  I think he is crazy like a fox.   The new Nano ... http://mediabait.com/2009/09/steve-jobs-goes-crazy-with-radio/ It's almost like hitting the delete button on your computer. One second it's here, and the next it's gone. That's how fast local newspapers across the United States are evaporating into thin air. Here's the latest scorecard for the major players who have either already filed for bankruptcy or continue to ... http://mediabait.com/2009/06/oopsi-just-lost-my-local-newspaper/     That's exactly what WSVN-Fox 7 in Miami did.  They accused Nielsen of "recklessly, arbitrarily, capriciously" understating the audience of their local and national programming.  To be more precise, The Fox 7 10pm Newscast lost 50 percent of their viewers, and the all so popular American Idol took a 29 percent ... http://mediabait.com/2009/05/better-than-sex-sue-the-ratings-companies/ Apr 15, 2009 Tom Davis asks:  "We have two radio stations in Williamsburg, VA - a Triple A and a Classical.  Both well loved.  We launched an online daily newspaper - wydaily.com.  It is already being read by more people than the twice weekly print paper.  How do you get ... http://mediabait.com/2009/05/ask-the-doctor-qa-update/ Early in 2009, TiVo announced the further development and expansion of their Stop//Watch Ratings service.  Because hard wired TiVo television sets track second by second TV viewing back to TiVo headquarters, we now have a means of instantaneous audience feedback. The implications of this are either very cool or very ... http://mediabait.com/2009/05/the-tivo-ratings-revolution-how-it-can-change-the-world-of-television-programming/ So we have a last minute bailout for Sirius/XM with John Malone riding in as the white knight. Mel ends up with $530m in bailout dough, and life goes on. But satellite radio has deeper problems that begin and end with the paying customer. Because if current subscribers don't renew, ... http://mediabait.com/2009/02/siriusxm-its-much-more-than-a-money-issue/ These are times that try a brand's soul. When things go south, you need to ask yourself, have you developed a brand that has any soul whatsoever?? Does your media outlet represent or stand for anything in your customers mind? Miller High Life found out the hard way that their brand ... http://mediabait.com/2008/12/how-to-live-the-miller-high-lifein-a-bad-economy/         Can wearing a Michael Phelps $550 LZR Speedo make you swim faster? When you see an Apple logo will you become more creative?  At least that's what researchers have found in a recent study published in The Journal of Consumer Research.  Their findings show that respondents who were subliminally exposed to an Apple ... http://mediabait.com/2008/10/can-brands-work-like-drugs/