Classic Rock Becomes Mega Bucks Rock
Does 35 years seems like a long time ago? Well it seems like yesterday in the music business. That’s because the music from 35 years ago is still in high demand, in hot rotation on the radio, and the artists who created this music are pulling down the mega bucks from concert tours, merchandise sales, and royalty checks. I mean who cares about music that is 35 years old? The answer is a ton of people.
Let’s do some quick math. Thirty five years ago was 1976. If you were around in 1976, then you may have been listening to Bruce Sprinsteen, Billy Joel, Neil Young, The Four Seasons, The Beach Boys, Bob Dylan, The Eagles, The Ramones, Steve Miller, Chicago, Aerosmith, Kiss, Heart, James Taylor, or The Doobie Brothers just to name a few. Guess what? These same artists can be heard in virtually every market in every city across the United States.
Can the Meters Save Radio and TV?
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter gives the traditional media an opportunity to look inside the behavioral mind of their consumers. More on that later. First take a look at the history of ad revenues by media format over the past ten years.
There is a reason why ad revenues have skyrocketed for the Internet. Website use is traceable, and click thru’s can be measured accurately. Contrast that with a buy on TV or radio. The buy is placed but you are taking your best guess in terms of whether or not the spot was even seen or heard. As John Wanamaker once said, “I know that half of my advertising works. I’m just not sure which half.”
Five Sure Bets for the Media Decade Ahead
Predicting the future is a slippery bet. Some things are more certain than others. For example Moore’s Law is one sure bet. Historically it has demonstrated unequivocally that the miniaturization of transistors (ie: computer speed and memory) will double every two years. So that one is easy. Smaller and smarter and faster will turn all forms of media technology into powerhouses of personal information and storage.
But let’s consider those things that aren’t graphically charted or calculated. Instead let’s look historically at those things that have mattered in the past, and will most likely matter in the future.
Death of the Old Media…uh-oh. Not So Fast.
Almost on a daily basis we are fed by the trades, newspapers, TV reports and who knows how many media related blogs, that the death of traditional media is just around the corner. Just as the Buggles claimed “TV Killed the Radio Star”, now we are warned that the Internet and mobile phones will once again put an end to radio and television. That is just about as silly as this video.
The latest national research study from The Pew Research Center suggests that people still rely heavily on TV and radio, and to a lesser extent newspapers, as their daily source of news information. TV didn’t kill the Radio Star, and the Internet isn’t killing anything.
Why People Think They Are Lying
Network news ratings are decreasing, and TV news credibility has reached an all time low. The press blames the Internet for this demise. I’m not so sure about that. It may be more related to how people process the news than it is how people access the news.
In other words, I don’t think it’s because the networks are doing a bad job, or that all things human are sitting in front of computer screen searching out news information. No. I believe it is more important to think about how an average person decides whether something is real or fake, credible or invented, live or edited, natural or rehearsed, then it is to worry about where they get their news from. And I think conventional news organizations are missing this point and worrying about the wrong things. (more…)
Investing in Music and the Future: Emerging Media Models
Feeling depressed? Need some automated music mood evelators?
Then check out Sourcetone.com.
Plug yourself into the mood wheel and become automatically emerged into a world of stimulating music based on your own musical emotional profile. (more…)
The TiVo Ratings Revolution: How It Can Change the World of Television Programming
Early in 2009, TiVo announced the further development and expansion of their Stop//Watch Ratings service. Because hard wired TiVo television sets track second by second TV viewing back to TiVo headquarters, we now have a means of instantaneous audience feedback. The implications of this are either very cool or very frightening….depending upon your perspective.
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