Can the Meters Save Radio and TV?
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter gives the traditional media an opportunity to look inside the behavioral mind of their consumers. More on that later. First take a look at the history of ad revenues by media format over the past ten years.
There is a reason why ad revenues have skyrocketed for the Internet. Website use is traceable, and click thru’s can be measured accurately. Contrast that with a buy on TV or radio. The buy is placed but you are taking your best guess in terms of whether or not the spot was even seen or heard. As John Wanamaker once said, “I know that half of my advertising works. I’m just not sure which half.”
Why People Think They Are Lying
Network news ratings are decreasing, and TV news credibility has reached an all time low. The press blames the Internet for this demise. I’m not so sure about that. It may be more related to how people process the news than it is how people access the news.
In other words, I don’t think it’s because the networks are doing a bad job, or that all things human are sitting in front of computer screen searching out news information. No. I believe it is more important to think about how an average person decides whether something is real or fake, credible or invented, live or edited, natural or rehearsed, then it is to worry about where they get their news from. And I think conventional news organizations are missing this point and worrying about the wrong things. (more…)
Better Than Sex: Sue the Ratings Company
That’s exactly what WSVN-Fox 7 in Miami did. They accused Nielsen of “recklessly, arbitrarily, capriciously” understating the audience of their local and national programming. To be more precise, The Fox 7 10pm Newscast lost 50 percent of their viewers, and the all so popular American Idol took a 29 percent drop! Ed Ansin, owner of WSVN said: “It’s a very bad situation…it’s a very bad situation.”
The TiVo Ratings Revolution: How It Can Change the World of Television Programming
Early in 2009, TiVo announced the further development and expansion of their Stop//Watch Ratings service. Because hard wired TiVo television sets track second by second TV viewing back to TiVo headquarters, we now have a means of instantaneous audience feedback. The implications of this are either very cool or very frightening….depending upon your perspective.
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