Classic Rock Becomes Mega Bucks Rock
Does 35 years seems like a long time ago? Well it seems like yesterday in the music business. That’s because the music from 35 years ago is still in high demand, in hot rotation on the radio, and the artists who created this music are pulling down the mega bucks from concert tours, merchandise sales, and royalty checks. I mean who cares about music that is 35 years old? The answer is a ton of people.
Let’s do some quick math. Thirty five years ago was 1976. If you were around in 1976, then you may have been listening to Bruce Sprinsteen, Billy Joel, Neil Young, The Four Seasons, The Beach Boys, Bob Dylan, The Eagles, The Ramones, Steve Miller, Chicago, Aerosmith, Kiss, Heart, James Taylor, or The Doobie Brothers just to name a few. Guess what? These same artists can be heard in virtually every market in every city across the United States.
Can the Meters Save Radio and TV?
The Internet rocked the media world with one simple advertiser advantage. Accountability. Advertisers on the Internet can see who watches what, and when they watch it. But the playing field may become level. For the first time the People Meter gives the traditional media an opportunity to look inside the behavioral mind of their consumers. More on that later. First take a look at the history of ad revenues by media format over the past ten years.
There is a reason why ad revenues have skyrocketed for the Internet. Website use is traceable, and click thru’s can be measured accurately. Contrast that with a buy on TV or radio. The buy is placed but you are taking your best guess in terms of whether or not the spot was even seen or heard. As John Wanamaker once said, “I know that half of my advertising works. I’m just not sure which half.”
Why In-Car Media Is Sexier Than Ever
Do you remember the Jetson’s space car? It was an open air vehicle that avoided all traffic delays, flew George directly to Spacely Sprockets, and best of all…it folded into a briefcase.
Unfortunately we are a long way off from having a space car in our garage. Plus traffic in major cities is only getting worse, and time spent in the car has increased proportionately. Highways are jammed, and consumers are confined to a very specific and opportunistic media space…in the car.
Death of the Old Media…uh-oh. Not So Fast.
Almost on a daily basis we are fed by the trades, newspapers, TV reports and who knows how many media related blogs, that the death of traditional media is just around the corner. Just as the Buggles claimed “TV Killed the Radio Star”, now we are warned that the Internet and mobile phones will once again put an end to radio and television. That is just about as silly as this video.
The latest national research study from The Pew Research Center suggests that people still rely heavily on TV and radio, and to a lesser extent newspapers, as their daily source of news information. TV didn’t kill the Radio Star, and the Internet isn’t killing anything.
Investing in Music and the Future: Emerging Media Models
Feeling depressed? Need some automated music mood evelators?
Then check out Sourcetone.com.
Plug yourself into the mood wheel and become automatically emerged into a world of stimulating music based on your own musical emotional profile. (more…)
Steve Jobs Goes Crazy With Radio
Hey…has he gone crazy? Steve Jobs recently announced the development of the newly designed Apple Nano complete with a built-in FM tuner. He must be crazy to build an old technology like radio into a new technology like the Nano. I think he is crazy like a fox.
The new Nano has some cool new features, like Live Pause that allows you to pause your radio, and fast forward as well. But more importantly, there is a feature called Tagging that lets users tag, preview, and purchase songs they like when they sync their Nano with iTunes. (more…)
Sirius/XM: It’s Much More than a Money Issue
So we have a last minute bailout for Sirius/XM with John Malone riding in as the white knight. 
Mel ends up with $530m in bailout dough, and life goes on. But satellite radio has deeper problems that begin and end with the paying customer. Because if current subscribers don’t renew, and economically challenged new customers don’t come into the slot….all the bailout money in the world will not slow the eventual demise of a technology that is already outdated.
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