• Categories

  • Ask the Dr Q&A
  • marketing
  • media
  • newspaper
  • radio
  • ratings
  • research
  • technology
  • television
  • Uncategorized

• Recent Posts

  • Why Personality Matters in Media
  • Creating a Media Product that People Want to Eat
  • Classic Rock Becomes Mega Bucks Rock
  • Can the Meters Save Radio and TV?
  • Why In-Car Media Is Sexier Than Ever

• Recent Comments

  • Dave Young on Why Personality Matters in Media
  • Mike Tyler on Creating a Media Product that People Want to Eat
  • j mccallion on Can the Meters Save Radio and TV?
  • CP on Can the Meters Save Radio and TV?
  • john parikhal on Can the Meters Save Radio and TV?

Bruce Springsteen: Marketing Genius

Yes…Bruce and the E Street Band have been announced as the performers for this year’s 2009 Super Bowl halftime show in Tampa, Florida.  Bruce is a smart marketer and here is why.

(more…)