About Ted
Ted Bolton is a leading authority on media marketing and he is a radio station turnaround guru. He has conducted research on audience musical tastes, preferences and trends for over twenty years. Ted has been instrumental in the development of new radio formats, media marketing strategies for the most successful broadcast companies in America, and helped broadcast financial lenders find opportunities and fix troubled investments.
Ted has a bachelors degree from Ohio Wesleyan, a master’s degree from Temple University and a PhD from Ohio State University. He has been published in both academic and popular trade publications. He has served as both a Board member and adviser to media, music, and Internet companies.
His company Bolton Research Corporation remains one of the most respected media research and consulting firms in the industry today. Ted is available to speak to or consult your company on how to develop media products that “hook” readers, listeners, and viewers for long term audience growth.
Ted resides in Coconut Grove, Florida with business offices in Philadelphia and Miami.
In calm waters, everyone is a good fisherman. MediaBait is devoted to more stormy times.
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