Why In-Car Media Is Sexier Than Ever
Do you remember the Jetson’s space car? It was an open air vehicle that avoided all traffic delays, flew George directly to Spacely Sprockets, and best of all…it folded into a briefcase.
Unfortunately we are a long way off from having a space car in our garage. Plus traffic in major cities is only getting worse, and time spent in the car has increased proportionately. Highways are jammed, and consumers are confined to a very specific and opportunistic media space…in the car.
Five Sure Bets for the Media Decade Ahead
Predicting the future is a slippery bet. Some things are more certain than others. For example Moore’s Law is one sure bet. Historically it has demonstrated unequivocally that the miniaturization of transistors (ie: computer speed and memory) will double every two years. So that one is easy. Smaller and smarter and faster will turn all forms of media technology into powerhouses of personal information and storage.
But let’s consider those things that aren’t graphically charted or calculated. Instead let’s look historically at those things that have mattered in the past, and will most likely matter in the future.
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