First we read the waters.
How do we increase loyalty and create lifetime customers? First, we identify the drivers of passion. What are the real motivators that create consumer choice and repeat purchase behaviors? That means we need to research both the heart and the mind.
Then we discover the hooks.
Do you want your customers to like your product or do you want them to love it? We research the hooks and hot buttons that lead to habitual product consumption and intensive user endorsements. Customer passion that leads to word of mouth endorsements and product diffusion.
Then we fish where the fish are.
We combine targeting and media usage models with product consumption data to make sure you fish where the fish are. That means you reach more targets, more often, for less money. That translates into devoted customers and bigger profits.
Researching new media technologies from an audience perspective has been the foundation of Bolton Research for over 25 years.
Starting with one of the very first in-home tests of online banking, information searches, and the diffusion of digital media services in the 80’s, to current research on how new media technologies impact and change daily life….Bolton Research has always been on the forefront of innovation, change, and trend spotting.
New research models have taken us from discussions of reach, to more important discussions of relevancy. We have completed National Media Audience Trend Studies, as well as customized local studies that provide valuable audience insights on not only what listeners/viewers want now….but more importantly, what they want next.
All kinds of companies have relied on Bolton Research Analytics and Media Metrics to keep them relevant in the minds of their audience, and a step ahead of their competition. Here are just a few: